Marketing Insights From The Growth Architects
Practical growth, measurement, and data analytics engineering perspectives.
Retail & Ecommerce•Jul 2026•5 min read
Takealot Advertising: A Practical Guide for South African Sellers
A practical guide to Takealot Sponsored Products and Display Advertising: how bidding works, how to measure ROI properly, and where sellers go wrong.
Data & Analytics•Jul 2026•6 min read
GA4 vs. Matomo vs. Adobe Analytics: Which Should Your Business Use?
Choosing a web analytics platform used to be simple: everyone used Google Analytics. That's no longer true. Privacy regulation has tightened, GA4's learning curve has frustrated plenty of teams migrating off Universal Analytics, and enterprise businesses increasingly need more than a free tool can offer. Here's an honest breakdown of the three platforms we implement most often for clients, and how to think about which one actually fits your business.
Stay Ahead of the Curve
Subscribe to the Architect’s Brief for weekly growth & tech deep dives.
